Objective:
Increase in online-store sales. Analysis of the audience behavior. CPA optimization.
Solution:
- Paid Search (Search, Yandex Advertising Network, Google Display Network, Retargeting)
- Marketplaces (Yandex.Market, Google Shopping)
- Paid social
- Display advertising accurately configured for target audience (gender, age, interests)
Result:
- The share of new traffic increased by 62%
- Sales increased by 30%
- СРО reduced by 24%