Objective:
Digital communication to the target audience about the launch of a new range of products «Renaissance de nuit». Emphasis on the brand positioning via premium formats. Sampling of the new range of products.
Solution:
Use non-standard formats with high exposure – the branding of thematic women’s web-portals Eva.ru, Woman.ru with editorial. Sampling: mini-testers in a premium Beauty Box.
Result:
- Wide-reaching advertising campaign within budget-frames developed (25% reach of the target audience)
- The forecasted CTR exceeded by 20%
- Over 50 reviews in the social media were received after the product sampling
Eva.ru
woman.ru