Objectives:
- Special Collection of Uniforms promotion through the popular bloggers with authority among TA
- Followers engagement in Instagram official brand community
Solutions:
- Strategy development
- Selection of relevant bloggers in accordance to the specified criteria
- Content plan development
- Publications control
- Analysis of PR campaign results
Outcomes for 2 weeks:
- Increase in followers in 2 times
- More than 2 000 positive mentions in Instagram and Youtube
- More than 9 000 visits to Kiabi online store from bloggers postes
