Objective:
Attract B2B buyers to the agricultural cluster. Increase the target traffic of the website. Generate calls and applications to tenancy.
Solution:
- Adaptive site development
- SEO
- Digital strategy development
- Automated advertising campaign development, more than 50 000 keys searches (Yandex, Google)
- Call tracking development
- Tracking conversion and clients’ calls to the call-center
- Calculation of ROI for each source of traffic
Result:
- Tenants. 20% increase of the leased area. The basis of annual contracts increased by 17%. Advertising budget optimized by 28%. CPO reduced by 20%. Call-center issues identified, scripts rewritten, operators received training
- Buyers. Organic traffic increased by 30%. The quantity of leads (applications and calls) acquired from organic traffic increased by 15%. The quantity of leads acquired from commercial traffic increased by 22%
- HoReCa. Landing page was developed for HoReCa segment. The quantity of leads (applications and calls) generated from commercial traffic increased by 32%. CPO reduced by 14%
