Objective:
The launch of the first customized creme MaCrèmeSurMesure. The opening of Dr Pierre Ricaud pop-up store. Emphasis on individuality and innovation.
Solution:
- Find a location that emphasizes the concept of individuality
- Invitation guests in small groups of 7-10 persons
- Perform the diagnostics of the clients’ skin under the supervision of Dr. Pierre Ricaud specialists, enabling the clients to create their first customized crème
Result:
- Approximately 60 publications in the leading gloss media and blogs
- The financial and operational result of the ephemeral boutique exceeded the expectations and forecasts of Dr. Pierre Ricaud brand, setting the stage for the plans to open an offline shop in Moscow