Objective:
Introduce beauty-editors and bloggers to the brand’s new range of products. Celebrate the 30th anniversary of the brand in Russia, emphasize the expertise and scientific approach. Decorate the location, and select stylistic solutions.
Solution:
- The chosen location had minimalist high-tech design emphasizing the trustworthiness and contemporary character of the brand
- Guests we ushered inside in small groups, so as to communicate the idea of product individuality, and individualized approach to the consumer
- Clients’ skin was diagnosed under the supervision of Dr. Pierre Ricaud specialists, with the aim to create a customized crème
Results:
- 58 guests attended the presentation
- Over 40 publications in the mass media