Task:
Setting up groups from scratch, boosting the number of followers, coverage and brand awareness in social media – VK, Instagram.
Encouraging people to visit the first store opening in Moscow.
Solution:
- Creative content, formation of new nonstandard images, videos, gif-animations. Live and easy way of communicating with the audience.
- Presenting a new set of nontrivial creatives, attracting the relevant target audience .
- Targeted ads. Creation of non-standard creatives and attraction of relevant target audience.
- Native blogger integrations
Results over 2 months of work:
- The first Russian brand pages were created, framed and set out in social media
- More than 2000 live subscribers were drawn from Moscow in VK and almost 3000 in Instagram
- More than 100 visitors at the boutique opening.
