Task:
Expand the coverage and enhance brand awareness among the target audience (TA)
Increase the number of brand followers in social media – VK, Instagram, Facebook, OK.
Boost the level of involvement in the TA
Framing a brand new official international FB community and its further monitoring in English thus making the series more popular on the international scene
Solution:
- Strategy and content-plan elaboration
- Making of a new creative branded content plan.
- Production of nontrivial images, videos and gif-animations. Live and simple way of communicating with audience.
- «Real life» demonstration of the key value of the brand- educating through learning:
Family values
Open-heartedness and honesty
Politeness and good manners
Responsibility for one’s deeds - Targeted advertising – forming nonstandard creative ideas, attracting the relevant audience
- Contests with prizes – a special scheme of competition was elaborated for each social media
Results over a year:
- The number of live subscribers increased 10 times surpassing the total of 200.000 pers.
- Monthly coverage reached almost 1 mln particular users
- ER among subscribers got 5 times higher
- More than 20 contests were held, covering almost 10 mph users total
