Objective:
The organization and support of online sales of Polaris products in partners’ (distributors’) shops. Online positioning of Polaris product category in the online shops of the partners.
Solution:
- The development of a digital tools aimed at CPO optimization
- Landing pages for Polaris brand were developed within the product category of partner sites
- Contextual advertising was integrated (Search, Yandex Advertising Network, Google Display Network)
- Product feed placement (30 SKU) in Yandex. Market and Google Shopping marketplaces
- Tools for retargeting
Result:
- «Polaris multicookers» landing page was developed in the partners online stores: mvideo.ru, enter.ru, holodilnik.ru, pixel.by, sulpak.kz
- 47% of the leftover stock was sold
- CPO was reduced by the average of 80% throughout the whole period of the advertising campaign
