Objectives:
- To Develop the launch & communication strategy
- To promote Interrail Pass on the Russian market and inform the target audience about its benefits and terms of use
Solutions:
- Landing page & vk.com community creation
- Event with product presentation for travel bloggers & media partners
- Europe trip by train with travel bloggers with video content production & posting in vk.com community
- Activities for followers with gifts
Outcomes for 3 months:
- 14,5 followers in vk.com, ER >1%
- 30 articles (print, online)
- Outreach >3 000 000 people
- ADV > 17 000 euro