Objective:
Introduce beauty-editors and bloggers to a new summer collection of makeup, create a cheerful mood, and immerse the guests into the atmosphere of a fresh and splendid summer garden brimming with greenery and flowers.
Solution:
- Find a location with the right atmosphere
- Decorate the place and select stylistic solutions
- Split the event into 3 beauty-sessions with the aim to personalize communication with beauty-editors and bloggers, providing the guests with an insight into the advantages of the products
Result:
- The brand presentation was attended by 48 journalists from the leading glossy media and internet portals, as well as by 30 beauty and fashion bloggers
- More than 40 mass media publications and references to the brand products